A note to political candidates: voice matters. That’s the finding of biologist Rindy Anderson of Florida Atlantic University. Anderson presented voters all over the country with sample voices pitched at different sound frequencies. As Kenny Malone of Here & Now contributor WLRN in Miami explains, she found that participants are biased towards males and females with deeper voices.
Reporter
- Kenny Malone, reporter for WLRN in Miami. He tweets @RadioMalone.
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