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Health Minute: Health Communications

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WPSU’s Health Minute is a collaboration with Penn State’s College of Nursing.  

The ongoing coronavirus pandemic underscores the challenges of communicating factual health information. As our understanding of the virus evolves, so does the guidance for keeping ourselves COVID-free.

Health-related messages are most successful when they include a call to action based on people’s beliefs about a health threat, when people perceive the action to reduce the threat as effective, and when people feel they can carry out that action.

The health belief model predicts an individual’s behavior based on their health-related beliefs. If someone believes a mask will keep them safe, the model assumes they’re likely to wear one.

For trusted coronavirus safety information, talk with your health care provider and visit­.

For all our episodes, visit


Cheraine Stanford is the Content Strategy Director at WPSU, responsible for developing the station's original productions across digital, radio and television.