Apple CEO Tim Cook’s announcement in Bloomberg Businessweek that he’s “proud to be gay” makes him the first CEO of a Fortune 500 company to publicly come out. Cook claims that he’s not an activist, but marketing strategist Dorie Clark, author of “Reinventing You: Define Your Brand, Imagine Your Future,” tells Here & Now’s Jeremy Hobson why this is significant in Silicon Valley and beyond.
Guest
- Dorie Clark, marketing strategy consultant who teaches at Duke University’s Fuqua School of Business. She’s also author of “Reinventing You: Define Your Brand, Imagine Your Future.” She tweets @dorieclark.
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