For public health leaders, understanding different communication styles and preferences — and how people respond to them — is key to reducing the spread of the coronavirus.
Humans often don't behave logically. Their decisions don't always follow the evidence.
Those are among the ideas that Gaurav Suri considers in his work studying decision-making and motivation. He's an experimental psychologist and a computational neuroscientist at San Francisco State University.
Not surprisingly, choosing the right words matters a lot when it comes to public policy.